Beyond the Seams T-Shirt Marketing Interview
Check out this episode featuring Beyond the Seams, a T-Shirt Marketing Interview for Small Business Saturday
Beyond the Seams is a boutique art gallery located in North Philadelphia. It is a space that acts as a “blank slate” for local artists. It’s main function is to host galleries and showcases of different artists, but BTS also hosts workshops, sells work and items made my local artists, and runs their own silkscreen printing service. Beyond the Seams is a brand new company – they have been working out of their storefront location for about four months now. Their creative t-shirt marketing and production process is second to none!
During the episode, Mac and Idalia discusses everything from our education system to Meek Mill. Idalia has a background in education and interior design. Her husband, and business partner, Yasin, has a passion for business and apparel art design. When forming their business, they settled on the name “Beyond the Seams,” which means “more than meets the eye.”
As for getting their business up and running, Idalia stressed the importance of local outreach and grassroots marketing. Word of mouth, hanging flyers, and networking have been some of the key elements to their business’ success.
Beyond the Seams also attributes the network of artists they work with to allow their business to continue to flourish. When BTS hosts an artist gallery, they charge the artist nothing.
They only ask for a small percentage of any sales they make during the gallery event. Idalia says this has kept artists coming back and referring their friends to space.
Beyond the Seams relies on their screen printing services in order to make a profit. They screenprint for schools, sports teams, and any other group looking to have a custom t-shirt design created. In 2019, BTS hopes to continue to expand and reach more of the Philadelphia community.
Listen to our Small Business Saturday podcast to here to hear their full story!
Beyond The Seams
828 North Broad st.
Philadelphia, Pennsylvania 19130
Monday-Friday: 12pm – 7pm ET
Saturday: 12pm – 5pm ET