Setting Up Google Analytics With Google Tag Manager
Like anything in life, the levels of difficulty in GTM conversion tracking range from very easy to complicated. For the purpose of this introductory post, I am going to show you how you can get started on GTM with absolutely no previous knowledge of the platform.
What is Google Tag Manager?
According to Google, Google Tag Manager is a tag management system. This system allows you to quickly and easily update tags and code snippets on your website or mobile app. These snippets can be for an array of different things such a traffic analysis or marketing optimization.
Momentum Digital has focused on setting up Google Analytics with Google Tag Manager for most of our clients who hire us for various marketing services as it allows for total analytics and data tracking and control.
Why use Google Tag Manager?
While that’s all well and good from a technical perspective, but we want to help everyone. The purpose of this blog is to make it as easy as possible to install and implement a tag manager for the most basic of functions. We want you to feel confident in properly and effectively installing Google Analytics using GTM on your website.
You may ask, is this important for me to know?
Well, even if you aren’t the one who is actually going to do the implementation, you should know WHY you are (most likely) spending money hiring someone to set it up for you.
The main benefit of GTM is organization and simplicity (believe it or not).
Before Google Tag Manager, you would have to inject code through the backend of your website. This leaves room for the code to break or mess up your website more than you ever imagined. Now, you can manage all tracking codes remotely in a safe location.
Oh – did I mention that it is completely FREE?
Using GTM for Clients
I always recommend that our Momentum Digital clients switch over to GTM from the traditional Google Analytics integration.
99% of the time we bring a new client onboard, Google Analytics will be installed via code in the header of their website or through a website plugin.
Even if the client is not driving PPC traffic to their site or setting up conversions, GTM is still important. It is better to lay the foundation at the beginning so that down the line the website will already be prepped and prepared for conversion tracking.
In future parts of this series, I will work through more complicated and specific conversion tracking events. These will be something that you or your developer might want to integrate with your marketing outreach. These tactics will include click tracking, phone call tracking, form submissions, and more.
If you have any questions, please write in the comments section below, or email me at firstname.lastname@example.org. Also, if you would like to learn more about how Google Tag Manager can add value to your current digital presence, I will be more than happy to have hop on a phone call and talk with you 1-on-1.
See you next time!